netflix expands into local language content without clear plan
bela bajaria realized in 2019 that local language content would be central to netflix's global strategy. the move has no established roadmap, according to her.
Why it matters
viewers in non-english regions may see more content in their native languages.
no clear roadmap
bela bajaria admitted there is no established plan for local language production.
Common questions
when did bajaria realize the shift?
she realized in 2019 as she started her role at netflix.
Sources
- Bela Bajaria on Netflix’s Epic TV Trek into Local Language Production: ‘There’s No Roadmap for This’ By Cynthia Littleton, Variety TV · variety.com
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